Social Media
McLennan County
Texas Farm Bureau Insurance
In the Fall of 2021, we began working with Texas Farm Bureau Insurance of McLennan County to utilize social media to increase their brand awareness in the community.
Team
Caryn Brown
Kallie Redding
Kate Blevins
Categories
Social Media Content
Social Media Ads
Creative Process
Working with the Farm Bureau agents, we developed a solution by creating strategies and content that were more interactive to users, increasing brand awareness and follower engagement.
Brand Awareness
While Texas Farm Bureau has been in the McLennan County community for over 50 years, there are still many in the community that are unaware of them or unaware of their variety of insurance offerings.
Communticating Values
Texas Farm Bureau (the parent company of Texas Farm Bureau Insurance) has strong core values that we incorporated in the messaging we used on their social media content. This helps reinforce and communicate what’s important to Texas Farm Bureau as a company.
Community Engagement
Supporting their local communities is such an important piece of how these insurance agents give back, so we wanted to showcase their involvement in the community.
Solution
Social Media Content
By talking with the team at McLennan County Texas Farm Bureau Insurance, we discovered that to help their social media the best, we needed to create highly engaging, personal graphics. This includes monthly giveaways, get to know the staff posts, and information about their involvment in the county. Our team works hard to keep up a cohesive theme for the Mclennan County Texas Farm bureau Insurance social media accounts.
Social Media Ads
We utilize both Instagram and Facebook to create ads for McLennan County Texas Farm Bureau Insurance. These ads spread awareness of the company itself, and helps gains attraction to the company to a targeted audience.
Social Media Engagement
McLennan County Texas Farm Bureau Insurance does monthly giveaways to not only create engagement on social media, but to gain more awareness to their company. By posting captions with questions, giveaways, and facts about the company, it allows potential and current customers to interact with the company virtually.
Corporate Voice and Imaging
Our team worked closely with McLennan County Texas Farm Bureau Insurance’s parent company, Texas Farm bureau, to ensure that our marketing materials stayed within the brand guidelines and to follow the existing branding for them.
The numbers
as of March 2022
Posts
Facebook Likes
Instagram Followers
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