BRANDING

Strategic Scaling

Shelli, with Strategic Scaling, came to us to create her brand identity and other online and print graphics.

Team

Caryn Brown
Kayla Seale

Creative Process

Marketing strategy

When creating the branding, Shelli came to us wanting to find a way for the logo to feature an interlocking S. With this in mind, we came up with a logo that would have an icon that could stand on its own.

Brand decisions

In this branding, we decided to stick with a monochromatic color scheme. Particularly we chose blue because the color is often associated with being likable and trustworthy.

Consistency

Throughout the branding process, we have been diligent to stay true to the branding in regards to color and typography, as it is important that the brand becomes recognizable.

Business Cards

We had the pleasure of designing their business cards, and just like all our projects, we dove in with two main principles in mind: Making it eye-catching and staying on brand. While designing these cards, we had one request- include a picture. Once we determined the design, the rest of the design process fell in place.

Podcast Logo

We had a fantastic time working on a podcast logo for Strategic Scaling! It’s not every day that we get the opportunity to create podcast logos, so it was a delightful change of pace. We combined creativity and collaboration in order to come up with our final product—a blend of strategic thinking and growth expertise. It reminded us of the importance of enjoying the creative process while infusing it with our professional expertise so that we can meet—or exceed—our client’s vision.