Small Businesses have been hit especially hard by COVID this year. The Yelp Economic Impact report from September shows some grim numbers:

Since 2010, American Express has supported small businesses with their Small Business Saturday and Shop Small initiative on the Saturday after Thanksgiving. Your support of small businesses is VITAL this year, so we wanted to encourage your support and share with you some of our favorite small businesses and ways you can support them!

Local Restaurants


George's Restaurants

Enjoy this Waco, TX tradition dine-in or curbside or order a gift certificate on-line.


Katie's Frozen Custard

A Waco, TX original, drive through Katie’s and enjoy “The Greatest Stuff on Earth”


135 Prime

For the best fine dining in Waco, TX, there’s only one choice, One Thirty Five.


The Republic of Texas Restaurant

Treat yourself to the best TexMex food and the fabulous views along the Riverwalk in San Antonio, TX.


The Gin at Nolan Creek

Enjoy famous Texas Hospitality dine-in or curbside or order a gift certificate online.

Local Shops


La King's Confectionery

For almost 100 years, the King family has been making candy. Visit their shop in Galveston, TX to experience all their confections or order some of their salt water taffy online.


Praco Gun & Pawn

Waco, TX has trusted Praco Gun & Pawn for decades. Specializaing in firearms, jewelry, gold, music equipment, electronics, and tools Praco is Waco’s choice for new and used merchandise at great prices. 


Triple S Sports

Triple S Sports has been involved in the sporting goods industry for over 40 years, opening our doors in 1972.  You can shop in person at their Waco, TX store or you can shop online at:


Standard Hat Works

Since 1909, Standard Hat Works has been creating one of a kind, hand crafted felt hats. You can shop in person at their Waco, TX location or you can shop online at:


Another Season Consignments

Another Season Consignments showcases designer, name-brand, mall and store label apparel and accessories along with exquisite home furnishing. You can shop their Waco, TX store or you can shop online at: 

Local Businesses


Fluff Wash & Fold

Providing world-class laundry service for the greater Waco area! Their goal is to help you spend less time doing laundry and more free time to enjoy your day. Let Fluff Wash & Fold wash your worries away and give your day a fresh start.  Get started today at:


Waco Hippodrome

The Waco Hippodrome is a historic theatre and event venue for concerts and private rentals.  Learn more at their website at:

1st Choice Dents

1st Choice Dents

1st Choice Paintless Dent Repair takes pride in providing top quality service to the Waco and surrounding Central Texas area. Specializing in hail damage, door dings, creases, and other minor dents. They are Insurance approved and covered.  Learn more on their website at:

Online Retailers


Margrit Co

Margrít Co. is a designer jewelry brand that focuses on creating unique, colorful and lightweight jewelry for women of all ages. We also give 15% of all retail sales to our Down with Business scholarship fund, which benefits ministries and businesses owned and operated by individuals with Down Syndrome.  Shop Margrit Co online at:


Advantage Fixtures

Advantage Fixtures Retail Group has been in business for 36 years. Their mission is to be the leader in the manufacturing and distribution of retail store displays. They serve various industries ranging from hospitals to schools, and garages and retail stores.  Shop Advantage Fixtures online at:


Lone Star Scrubs

Lone Star Scrubs was created out of a need for high quality, comfortable scrubs that look professional and fit perfectly–customized with your company logo. We are proud to deliver these premium scrubs direct to your doorstep through an experience you’ll enjoy.  Shop Lone Star Scrubs online at: