Your website copy has quite a few jobs that it needs to achieve all at once. It needs to engage a first-time visitor, inform them, and assure them they’ve come to the right place for their needs. Hitting all three of those nails on the head is no easy feat, and finding the best writer for that job can be difficult. That’s why finding a copywriter who specializes in website copy is a crucial first step.
Let’s say you’ve found a copywriter with oodles of experience in writing website copy. You’ve seen their portfolio and are suitably impressed, eager for them to transform your homepage into a customer magnet.
Before they dive in, you need to provide them with some essential information. Even though they might be the Columbo of copywriting, they still need clues to get started. Here’s a checklist of key details to share with your copywriter:
Define Your Pages: Identify which pages need the most attention – the landing page, about us, or service pages. Each of these pages serves a unique purpose in guiding your visitor’s journey through your website.
Clarify Your Goals: What do you want to achieve with your website? Are you looking to increase sales, generate more sign-ups, improve customer engagement, or all of the above? Clearly defining your objectives helps align the copy with your business goals.
Describe Your Audience: Paint a detailed picture of your target audience – their demographics, interests, pain points, and aspirations. Understanding who your customers are enables the copywriter to tailor the message effectively, resonating deeply with your audience.
Highlight Your Offerings: Clearly outline your products or services. What unique value do you offer? Emphasize what sets you apart from competitors and why potential customers should choose your offerings.
Craft Compelling Calls to Action: What actions do you want visitors to take after visiting your website? Whether it’s scheduling a consultation, making a purchase, signing up for a newsletter, or contacting you, ensure your calls to action are clear, compelling, and aligned with your business objectives.
Reflect Your Brand Personality: Share insights into your brand’s personality and voice – whether it’s formal, quirky, professional, or casual. Aligning the tone of the copy with your brand identity enhances authenticity and strengthens connection with your audience.
By equipping your copywriter with these insights, you pave the way for website content that not only communicates effectively but also resonates deeply with your audience. Effective website copy doesn’t just inform; it engages, guides, and motivates visitors to take action.