Today, we pause to recognize an extraordinary tool that has transformed the way we communicate, interact, and do business – social media. As we celebrate National Social Media Day on June 30th, we’re taking a moment to reflect on the influence that online media has had on our lives and work. From connecting people regardless of geographical boundaries to leveling the playing field for businesses, social media has revolutionized the way we communicate and engage with others.

One of the most notable impacts of social media is its ability to bring people together, whether it be acquaintances, long-lost friends, or family members. These online platforms have made it easier than ever to share updates, adventures, and news with our connections, fostering an open culture of communication and dialogue.

Furthermore, social media has enabled us to engage with topics and issues that matter to us and contribute our voices to collective debates. The result is an unprecedented exchange of ideas and the democratization of information.

Gone are the days when effective networking required attending events and exchanging business cards. Social media platforms such as LinkedIn have made professional networking a simple and efficient process, connecting individuals with potential employers, collaborators, mentors, or clients.

At the same time, social media has offered businesses, both large and small, a platform for establishing brand identities and reaching customers directly. It has empowered companies to share their stories with captivating visuals, eye-catching captions, and targeted advertising campaigns. The culmination of these efforts has allowed businesses to shape their online presence and build lasting relationships with their audiences.

Today, we also asked our team members what they appreciate most about social media. Their responses were both diverse and enlightening and serve as a true testament to the array of benefits that these platforms offer.

Caryn Brown, Owner
“Social Media helps me connect with others in my community and across the world. It helps me see things from a different point of view”.

Kallie Redding, Project Manager
“It’s fun looking back at my social media posts over the years and seeing different memories I’ve made! I love seeing what’s going on with family and friends I don’t see often. It also sometimes helps my creativity and gives me new ideas!”

Renell Jones, Marketing Strategist
“I like that social media allows me to engage with other content creators or view profiles that share similar interests to me. It’s cool being able to follow along with the creative processes of different brands and keep up to date with new trends, which gives me inspiration in the workplace and throughout my daily life.”

Kayla Seale, Marketing Specialist
“Social media is such a powerful tool- I love the ability that social media holds to show a part of the world I never knew existed. From seeing friends and family at unique travel destinations, restaurants, and even immersive experiences, I have definitely added to my bucket list!”

Thank you, social media, for the incredible opportunities you have given us! Our entire team feels so thankful for the continuous growth of social media and all it has brought to our personal and professional lives. Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, and so many more bring us closer as a community, as content creators, and as individual people daily.

Ready to start growing your social media?