{"id":28688,"date":"2023-03-24T10:26:00","date_gmt":"2023-03-24T15:26:00","guid":{"rendered":"https:\/\/digitalmediabutterfly.com\/?post_type=project&p=28688"},"modified":"2023-08-24T15:12:50","modified_gmt":"2023-08-24T20:12:50","slug":"custom-health-waco-branding","status":"publish","type":"project","link":"https:\/\/digitalmediabutterfly.com\/project\/custom-health-waco-branding\/","title":{"rendered":"Custom Health Waco Branding"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.24)” background_image=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2022\/03\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.22.1″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_font=”|||||on|||” text_text_color=”#353740″ text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

BRANDING AND CUSTOM ILLUSTRATION<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ text_font=”||||||||” header_font=”|||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” hover_enabled=”0″ header_font_size_tablet=”60px” header_font_size_phone=”47px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

Custom Health Waco<\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” custom_padding=”||0px|||” animation_style=”flip” animation_intensity_flip=”20%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

When Custom Health Waco came to us looking for a new website, they had only the beginnings of their logo design. Since we are problem solvers, we rolled up our sleeves and put together a branding package that not only finished their logo but also set a consistent tone across their digital and printed presence.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]

Team<\/h4>\n

Kayla Seale
Caryn Brown
Kate Blevins<\/p>\n

 <\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]

Categories<\/h4>\n

Branding
Logo Design
Graphic Design
<\/span>Website Design
<\/span>Print Design
<\/span><\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.22.1″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”|||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Creative Process<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.17.6″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|1%||1%|false|true” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/08\/CustomHealthLogo_FullColorHorizontial.png” alt=”Georges-Waco-Weekly-Specials” title_text=”CustomHealthLogo_FullColorHorizontial” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.22.1″ width=”60%” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Marketing strategy<\/h4>\n

Custom Health Waco is all about service and we wanted their brand to reflect that. As we spent time in their space, we couldn’t help but notice their distinctive wallpaper. We realized that tying this beautiful design into their branding would create a brand that reflected Custom Health Waco. It was more than just visual consistency, it became a coherent story across every customer touchpoint, making the brand not just seen, but felt. This wasn’t just about creating a design\u2014it was about crafting a brand that resonates with their clients.\u00a0<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

Building the Brand<\/h4>\n

Our mission was clear – to have their brand echo their exceptional office aesthetic. It started by creating a detailed illustration of the wallpaper, an element we could sprinkle across their marketing materials – think ads, their beautiful new website, and those essential business cards. The bird already perched in their logo wasn’t our creation, but we chose a font that flew in unison with it. \u00a0This is how we created branding magic at Digital Media Butterfly and give you a brand that stands out from the noise!<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

The Perfect Palette<\/h4>\n

Being a health-centered service, it was essential for the brand to evoke feelings of trust, safety, and reliability. Calming shades of blue were the perfect fit. It’s gentle. It’s trusting. It’s reliable. Just like the commitment Custom Health Waco has to its clients’ wellbeing. \u00a0By being intentional with our choice of blue, we ensured at every touchpoint\u2014visitors experienced the tranquil, trustworthy, and reliable ambiance that defines Custom Health Waco.\u00a0<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 01″ _builder_version=”4.16″ background_color=”#f7f7f7″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” width=”64.7%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||||false|false” custom_padding=”|||0px||” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

Custom Illustration<\/h2>\n

We aimed to make the brand instantly identifiable, so we crafted an illustrated replica of the memorable wallpaper that graces the walls of Custom Health Waco’s office. Tweaking the color a touch allowed us to showcase the brand personality we envisioned.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/08\/1557344_TonalCustomHealthBackgroundTexture1200x720Op1_020323.png” title_text=”1557344_TonalCustomHealthBackgroundTexture1200x720Op1_020323″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 02″ _builder_version=”4.17.6″ background_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_stops=”#f7f7f7 44%|#ffffff 44%” background_color_gradient_start=”#f7f7f7″ background_color_gradient_start_position=”44%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”44%” custom_padding=”2%|0px|2%|0px|true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” min_height=”577.1px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/08\/2023_03_08_CustomHealthWaco_BusinessCards_HighEnd-Front.png” title_text=”2023_03_08_CustomHealthWaco_BusinessCards_HighEnd-Front” align=”right” _builder_version=”4.22.1″ _module_preset=”default” max_height=”241px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/08\/2023_03_08_CustomHealthWaco_BusinessCards_SolidFolded-Back.png” title_text=”2023_03_08_CustomHealthWaco_BusinessCards_SolidFolded-Back” _builder_version=”4.22.1″ _module_preset=”default” max_height=”241px” custom_margin=”||-29px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||||false|false” custom_padding=”|||0px||” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ header_2_font_size=”27px”]

Business Cards<\/h2>\n

Our concept for their business cards was simple – we wanted our visually striking custom illustration to be the background on both sides. This created beautiful business cards where their branding can shine.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||||false|false” custom_padding=”|||0px||” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ header_2_font_size=”27px”]

Website Design<\/h2>\n

In creating their website, our choices were purposeful and deliberate. We again used the custom illustration as the header background so it would be the first thing you see, offering a warm digital welcome to visitors.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/05\/CustomHealthWacoWebsite.png” title_text=”CustomHealthWacoWebsite” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form Section” _builder_version=”4.16″ background_color=”#00bc25″ custom_padding=”0px||0px||true|false” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ width=”100%” max_width=”2560px” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Ready to STAND out from the NOISE?” button_url=”https:\/\/digitalmediabutterfly.com\/interest\/” button_text=”Let’s Talk” _builder_version=”4.16″ _module_preset=”default” header_font=”|||on|||||” link_option_url=”https:\/\/digitalmediabutterfly.com\/interest\/” global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_module=”28226″ global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]

Recent Logo and Branding Projects<\/h3>[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”4″ include_categories=”127,36″ show_categories=”off” show_pagination=”off” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

Check out the branding work we did for Custom Health Waco!<\/p>\n","protected":false},"author":1332,"featured_media":28717,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[127,38,124,136],"project_tag":[],"yoast_head":"\nCustom Health Waco Branding - Digital Media Butterfly<\/title>\n<meta name=\"description\" content=\"Learn how we transformed an incomplete logo into a full-blown branding package, setting a seamless, engaging tone for both their online and print presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmediabutterfly.com\/project\/custom-health-waco-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom Health Waco Branding - 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