{"id":28453,"date":"2024-03-07T09:59:14","date_gmt":"2024-03-07T15:59:14","guid":{"rendered":"https:\/\/digitalmediabutterfly.com\/?post_type=project&p=28453"},"modified":"2024-04-11T13:04:43","modified_gmt":"2024-04-11T18:04:43","slug":"battle-of-the-burgers-branding-and-graphics","status":"publish","type":"project","link":"https:\/\/digitalmediabutterfly.com\/project\/battle-of-the-burgers-branding-and-graphics\/","title":{"rendered":"Battle of the Burgers Branding and Graphics"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.24)” background_image=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2022\/03\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.6″ text_font=”|||||on|||” text_text_color=”#353740″ text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]

BRANDING & GRAPHICS<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” header_font=”|||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”60px” header_font_size_phone=”47px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

Battle of the burgers<\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.21.0″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]

Through being a part of the committee for Battle of the Burgers through the Greater Hewitt Chamber of Commerce, we were tasked with creating a brand and graphics for this inaugural event to support the Isiaah 1:17 house.\u00a0\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]

Team<\/h4>\n

Caryn Brown
Kayla Seale<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.6″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]

Categories<\/h4>\n

Graphic Design
Print Products<\/span><\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”|||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]

Creative Process<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.21.0″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]

We knew that this brand needed to be consistent and show emulate a competition in the logo. We also wanted a more retro vibe, so we got the inspiration for colors from there.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.17.6″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|1%||1%|false|true” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/2023_03_23_BOBLogo_2.png” alt=”Georges-Waco-Weekly-Specials” title_text=”2023_03_23_BOBLogo_2″ align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ width=”35%” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” global_colors_info=”{}”]

Marketing strategy<\/h4>\n

Working together with the chamber and committee members, we gave multiple options for each element until we decided what would work best for the event. We knew that all event pieces from the tickets to the schedule needed to feel like they were cohesive.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” global_colors_info=”{}”]

Brand decisions<\/h4>\n

We decided to lean into the retro graphics and modeled our designs off that decision. This gave us amble opportunities to use vivid colors and graphics that are not common.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” global_colors_info=”{}”]

Consistent Voice and Imaging<\/h4>\n

With an event like this, we knew consistency was going to be important. In this, we worked within the brand colors and overall feel to create materials that go together cohesively.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 01″ _builder_version=”4.16″ background_color=”#f7f7f7″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.18.0″ _module_preset=”default” width=”64.7%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/BOB-Flyer-pdf.jpg” title_text=”BOB Flyer” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/BOBFoodTruckFlyer_2023_05_08-pdf.jpg” title_text=”BOBFoodTruckFlyer_2023_05_08″ align=”center” _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” max_height=”455px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/Schedule-scaled.jpg” title_text=”Schedule” align=”center” _builder_version=”4.21.0″ _module_preset=”default” max_height=”455px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 02″ _builder_version=”4.17.6″ background_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_stops=”#f7f7f7 44%|#ffffff 44%” background_color_gradient_start=”#f7f7f7″ background_color_gradient_start_position=”44%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”44%” custom_padding=”2%|0px|2%|0px|true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” min_height=”577.1px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Kayla Seale” job_title=”Marketing Specialist” company_name=”Digital Media Butterfly” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]

“<\/span>I loved woking on the graphics for this event. It gave me the opportunity to complete an entire event brand while also being creative!”<\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||||false|false” custom_padding=”|||0px||” animation_style=”fade” locked=”off” global_colors_info=”{}”]

<\/h3>\n

Flyer Design<\/h3>\n

Each of the flyers we created is a key ingredient in the recipe for an event experience that\u2019s as organized as it is enjoyable.<\/p>\n

First up, we have a flyer specially crafted for you, the general public. This flyer doesn’t just list the event’s purpose, venue, time, and highlights – it serves it up on a visual platter guaranteed to whet your appetite.\u00a0<\/p>\n

Next on the menu is a bespoke flyer for our food truck owners and operators. We’ve taken the sign-up process and, with a dash of clarity and a sprinkle of convenience, transformed it into an easy-to-digest visual guide. This makes participating in the event as simple as flipping a burger!<\/p>\n

Last, but certainly not least, is a flyer that lays out the whole event’s schedule. A time for everything and everything in its time – including every contest and activity at the Battle of the Burgers. We’ve made sure that this guide is your trusty companion for the day, ensuring you won\u2019t miss out on any of the mouthwatering action.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” column_structure=”1_4,3_4″][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_4″][et_pb_heading title=”Promotional Signage” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”3_4″][et_pb_heading title=”Digital Billboard” _builder_version=”4.24.2″ _module_preset=”default” title_font_size=”28px” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_heading][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2024\/03\/BOB_Billboard-pdf.jpg” _builder_version=”4.24.2″ _module_preset=”default” title_text=”BOB_Billboard”][\/et_pb_image][et_pb_heading title=”Event Banner” _builder_version=”4.24.2″ _module_preset=”default” title_font_size=”28px” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_heading][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2024\/03\/BOB-Banner-pdf.jpg” _builder_version=”4.24.2″ _module_preset=”default” title_text=”BOB-Banner” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” column_structure=”1_2,1_2″][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/1.png” title_text=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/2.png” title_text=”2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″][et_pb_heading title=”Ticket Design” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ title_font_size=”22px” custom_margin=”||12px|||”][\/et_pb_heading][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

When it came to designing the tickets for the Battle of the Burgers, we at Digital Media Butterfly put on our thinking caps and went to work with two key objectives in mind – brand recognition and accuracy of information.<\/p>\n

We understand how crucial it is that a ticket holder should have all the vital details at their fingertips. This dual focus ensured both an attractive ticket design and a functional one. We believe this is just another way we provide “Marketing that stands out from the noise,” combining utility with your unique brand aesthetic. Rest assured, while you\u2019re cooking up some incredible burgers, we\u2019re cooking up ways to make your event experience unbeatable!<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Social Media Content Creation” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/BOB_Vendors.png” title_text=”BOB_Vendors” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/MoreThanBurgers.png” title_text=”MoreThanBurgers” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2023\/06\/cornhole-tournament.png” title_text=”cornhole tournament” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form Section” _builder_version=”4.16″ background_color=”#00bc25″ custom_padding=”0px||0px||true|false” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ width=”100%” max_width=”2560px” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Ready to STAND out from the NOISE?” button_url=”https:\/\/digitalmediabutterfly.com\/interest\/” button_text=”Let’s Talk” _builder_version=”4.16″ _module_preset=”default” header_font=”|||on|||||” link_option_url=”https:\/\/digitalmediabutterfly.com\/interest\/” global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_module=”28226″ global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]

Recent Logo and Branding Projects<\/h3>[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”4″ include_categories=”127,36″ show_categories=”off” show_pagination=”off” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Check out the marketing materials we created for Battle of the Burgers!<\/p>\n","protected":false},"author":1332,"featured_media":29454,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[127,38,75,48,136,36,113],"project_tag":[],"yoast_head":"\nBattle of the Burgers Branding and Graphics - Digital Media Butterfly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmediabutterfly.com\/project\/battle-of-the-burgers-branding-and-graphics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Battle of the Burgers Branding and Graphics - Digital Media Butterfly\" \/>\n<meta property=\"og:description\" content=\"Check out the marketing materials we created for Battle of the Burgers!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmediabutterfly.com\/project\/battle-of-the-burgers-branding-and-graphics\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Media Butterfly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalMediaButterfly\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T18:04:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2024\/03\/BOB-Project-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"713\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmediabutterfly.com\/project\/battle-of-the-burgers-branding-and-graphics\/\",\"url\":\"https:\/\/digitalmediabutterfly.com\/project\/battle-of-the-burgers-branding-and-graphics\/\",\"name\":\"Battle of the Burgers Branding and Graphics - 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