{"id":26446,"date":"2022-01-14T09:24:00","date_gmt":"2022-01-14T15:24:00","guid":{"rendered":"https:\/\/digitalmediabutterfly.com\/?post_type=project&p=26446"},"modified":"2022-03-28T14:42:46","modified_gmt":"2022-03-28T19:42:46","slug":"mclennan-county-texas-farm-bureau-social-media","status":"publish","type":"project","link":"https:\/\/digitalmediabutterfly.com\/project\/mclennan-county-texas-farm-bureau-social-media\/","title":{"rendered":"McLennan County Texas Farm Bureau Social Media"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.15″ background_color=”rgba(0,0,0,0.24)” background_image=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2022\/03\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”|||||on|||” text_text_color=”#353740″ text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Social Media<\/p>\n

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McLennan County
Texas Farm Bureau Insurance<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.15″ custom_margin=”|||” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.15″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

In the Fall of 2021, we began working with Texas Farm Bureau Insurance of McLennan County to utilize social media to increase their brand awareness in the community.<\/p>\n

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Team<\/h4>\n

Caryn Brown
Kallie Redding
Kate Blevins<\/p>\n

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Categories<\/h4>\n

Social Media Content
Social Media Ads<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.15″ custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.15″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.15″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”|||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Creative Process<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.15″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Working with the Farm Bureau agents, we developed a solution by creating strategies and content that were more interactive to users, increasing brand awareness and follower engagement.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

Brand Awareness<\/h4>\n

While Texas Farm Bureau has been in the McLennan County community for over 50 years, there are still many in the community that are unaware of them or unaware of their variety of insurance offerings.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Communticating Values<\/h4>\n

Texas Farm Bureau (the parent company of Texas Farm Bureau Insurance) has strong core values that we incorporated in the messaging we used on their social media content. This helps reinforce and communicate what’s important to Texas Farm Bureau as a company.<\/p>\n

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Community Engagement<\/h4>\n

Supporting their local communities is such an important piece of how these insurance agents give back, so we wanted to showcase their involvement in the community.<\/p>\n

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Solution<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Social Media Content<\/h4>\n

By talking with the team at McLennan County Texas Farm Bureau Insurance, we discovered that to help their social media the best, we needed to create highly engaging, personal graphics. This includes monthly giveaways, get to know the staff posts, and information about their involvment in the county. Our team works hard to keep up a cohesive theme for the Mclennan County Texas Farm bureau Insurance social media accounts.\u00a0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Social Media Ads<\/h4>\n

We utilize both Instagram and Facebook to create ads for McLennan County Texas Farm Bureau Insurance. These ads spread awareness of the company itself, and helps gains attraction to the company to a targeted audience.\u00a0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Social Media Engagement<\/h4>\n

McLennan County Texas Farm Bureau Insurance does monthly giveaways to not only create engagement on social media, but to gain more awareness to their company. By posting captions with questions, giveaways, and facts about the company, it allows potential and current customers to interact with the company virtually.\u00a0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”|||on|||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Corporate Voice and Imaging<\/h4>\n

Our team worked closely with McLennan County Texas Farm Bureau Insurance’s parent company, Texas Farm bureau, to ensure that our marketing materials stayed within the brand guidelines and to follow the existing branding for them.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”10%||||false|false” global_colors_info=”{}”]<\/p>\n

Check out their social media!<\/h5>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||400″ icon_color=”#4267b2″ _builder_version=”4.15.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” url=”https:\/\/www.facebook.com\/TexasFarmBureauInsuranceMcLennanCounty\/” sticky_enabled=”0″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#4267b2″ _builder_version=”4.15.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” url=”https:\/\/www.instagram.com\/txfarmbureauinsmclennanco\/” sticky_enabled=”0″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.15″ use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”rgba(0,0,0,0.24)” background_color_gradient_start_position=”80%” background_color_gradient_end_position=”80%” custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.15″ width=”94%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2022\/03\/txfb-gtk-bubba-galvan.jpg” title_text=”txfb gtk bubba galvan” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.15″ animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2022\/03\/txfb-member-benefits-services.jpg” title_text=”txfb member benefits – services” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.15″ animation_style=”flip” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2022\/03\/txfb-insurance-options.jpg” title_text=”txfb insurance options” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.15″ animation_style=”flip” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2022\/03\/txfb-review.jpg” title_text=”txfb review” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.15″ animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.15″ background_color=”rgba(0,0,0,0.24)” custom_margin=”|||” custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Statistic Area” _builder_version=”4.15″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.15″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”|||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

The numbers
as of March 2022<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”8%|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Fun Fact” _builder_version=”4.15″ custom_margin=”|||” custom_padding=”40px||40px|” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Posts” number=”112″ percent_sign=”off” _builder_version=”4.15″ title_font=”|||on|||||” title_text_color=”#353740″ number_font=”Raleway|600|||||||” number_text_color=”#ffffff” number_font_size=”60px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Facebook Likes” number=”379″ percent_sign=”off” _builder_version=”4.15″ title_font=”|||on|||||” title_text_color=”#353740″ number_font=”Raleway|600|||||||” number_text_color=”#ffffff” number_font_size=”60px” number_line_height=”90px” animation_style=”zoom” animation_delay=”100ms” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Instagram Followers” number=”51″ percent_sign=”off” _builder_version=”4.15″ title_font=”|||on|||||” title_text_color=”#353740″ number_font=”Raleway|600|||||||” number_text_color=”#ffffff” number_font_size=”60px” number_line_height=”90px” animation_style=”zoom” animation_delay=”200ms” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form Section” _builder_version=”4.15″ background_enable_color=”off” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.15″ width=”100%” max_width=”2560px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” animation_style=”fade” animation_direction=”top” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Ready to STAND out from the NOISE?” button_url=”https:\/\/digitalmediabutterfly.com\/interest\/” button_text=”Let’s Talk” _builder_version=”4.15″ _module_preset=”default” header_font=”|||on|||||” link_option_url=”https:\/\/digitalmediabutterfly.com\/interest\/” global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Video Section” _builder_version=”4.15″ background_color_gradient_start=”rgba(0,0,0,0.24)” background_color_gradient_end=”#ffffff” custom_margin=”5%||5%||true|false” custom_padding=”0px||0px||true” global_colors_info=”{}”][et_pb_row admin_label=”Other Recent Works Area” _builder_version=”4.15″ custom_margin=”||40px|” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.15″ text_font=”|800||on|||||” text_text_color=”#353740″ text_font_size=”42px” text_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Recent Projects<\/p>\n

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Working with the Farm Bureau agents, we developed a solution by creating strategies and content that were more interactive to users, increasing brand awareness and follower engagement.<\/p>\n","protected":false},"author":1315,"featured_media":26654,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[128,124,49,76],"project_tag":[],"yoast_head":"\nMcLennan County Texas Farm Bureau Social Media - Digital Media Butterfly<\/title>\n<meta name=\"description\" content=\"We developed a solution by creating strategies and content that were more interactive to users, increasing brand awareness and follower engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmediabutterfly.com\/project\/mclennan-county-texas-farm-bureau-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McLennan County Texas Farm Bureau Social Media - 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