{"id":2772,"date":"2020-11-12T17:04:21","date_gmt":"2020-11-12T23:04:21","guid":{"rendered":"https:\/\/digitalmediabutterfly.com\/?p=2772"},"modified":"2021-10-19T14:22:30","modified_gmt":"2021-10-19T19:22:30","slug":"social-media-tips-for-working-smarter","status":"publish","type":"post","link":"https:\/\/digitalmediabutterfly.com\/social-media-tips-for-working-smarter\/","title":{"rendered":"Social Media Tips for Working Smarter"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<!-- divi:paragraph --><\/p>\n<p>We were so honored when <a href=\"https:\/\/wacohispanicchamber.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Cen-Tex Hispanic Chamber<\/a> and <a href=\"https:\/\/hewittchamber.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Greater Hewitt Chamber<\/a> asked us to speak at their Business Technology Briefing this morning.<\/p>\n<p>&nbsp;<\/p>\n<p>We talked about 7 tips to help you work smarter with social media.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-Tip1-01.png&#8221; alt=&#8221;CoffeeCup-Tip1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Create a Strategy&#8221; use_icon=&#8221;on&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>When creating a strategy for your social media, think about these questions.<\/p>\n<ul>\n<li><span>Who do you want to talk to on social media?\u00a0 Who is your ideal client?<\/span><\/li>\n<li><span>What do you want to say on social media?<\/span><\/li>\n<li><span>What will successful social media look like for you?<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-Tip2-01.png&#8221; alt=&#8221;CoffeeCup-Tip2&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Create Content in Bulk&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]Creating your social media content in bulk allows you to create your content when you are feeling creative and keeps you for having to wonder each day\/week, what am I going to post today?<\/p>\n<ul>\n<ul>\n<ul>\n<li>Create and use a content calendar.\n<ul>\n<li>Look at national days and important dates to your business and industry<\/li>\n<\/ul>\n<\/li>\n<li>Talk about what\u2019s happening in your business and industry<\/li>\n<li>Use theme days to help create content.<\/li>\n<li>Incorporate client reviews and answers to client questions.<\/li>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-Tip3-01.png&#8221; alt=&#8221;CoffeeCup-Tip1&#8243; title_text=&#8221;CoffeeCup-Tip3-01&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Use Your Time Wisely &#8221; use_icon=&#8221;on&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span>When your creative juices are flowing, go with it and create when you are in the zone.<\/span><\/li>\n<li><span>Use scheduling tools to schedule the content you\u2019ve created.<\/span><\/li>\n<li class=\"O1\"><span>This keeps your social media posting without you having to stop and post daily.<\/span><\/li>\n<li><span>Set aside time (preferably daily) to interact on social media.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-Tip4-01.png&#8221; alt=&#8221;CoffeeCup-Tip4&#8243; title_text=&#8221;CoffeeCup-Tip3-01&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Use Social Media Tools&#8221; use_icon=&#8221;on&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<div><span>Scheduling Tools allow you to create your posts in bulk<\/span><\/div>\n<ul>\n<li>Best for Facebook\/Instagram is <span style=\"text-decoration: underline;\"><a href=\"https:\/\/business.facebook.com\/creatorstudio\">Facebook&#8217;s Creator Studio<\/a><\/span> and it\u2019s FREE<\/li>\n<\/ul>\n<\/li>\n<li>\n<div><span>Look into Social Media Scheduling Tools:<\/span><\/div>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.socialpilot.co?fp_ref=caryn47\">Social Pilot<\/a><\/span><\/li>\n<li>\n<div><span style=\"text-decoration: underline;\"><a href=\"https:\/\/hootsuite.com\">Hootsuite<\/a><\/span><\/div>\n<\/li>\n<li>\n<div><span style=\"text-decoration: underline;\"><a href=\"https:\/\/buffer.com\">Buffer<\/a><\/span><\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<div><span><\/span><span>Content Curation Tools help you create relevant content<\/span><\/div>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/feedly.com\">Feedly<\/a><\/span><span>\u00a0<\/span><\/li>\n<li>\n<div><span><\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/quuu.co\">Quuu<\/a><\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.curata.com\">Curata<\/a><\/span><\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<div><span><\/span><span>Social Listening to see what others are saying<\/span><\/div>\n<ul>\n<li>\n<div><span><\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a><\/span><\/div>\n<\/li>\n<li>\n<div><span style=\"text-decoration: underline;\"><a href=\"https:\/\/mention.com\/en\/\">Mention<\/a><\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/awario.com\">Awario<\/a><\/span><span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-Tip5-01.png&#8221; alt=&#8221;CoffeeCup-Tip5&#8243; title_text=&#8221;CoffeeCup-Tip3-01&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Look at What&#8217;s Working&#8221; use_icon=&#8221;on&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<div><span>Look at your insights on your social media platforms and see what is resonating with your followers.<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Take notice of when your followers are engaging with you and post at those times.<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Look at your <\/span><span>competitors<\/span><span> social media and see what posts are getting a lot of comments and likes.<\/span><\/div>\n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-Tip6-01.png&#8221; alt=&#8221;CoffeeCup-Tip6&#8243; title_text=&#8221;CoffeeCup-Tip3-01&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Be Picky about Social Media Platforms&#8221; use_icon=&#8221;on&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<div><span>Learn what social media platforms your ideal client is on and get active on those platforms.<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Look at your website analytics and see what platforms are driving traffic to your website and focus on those.<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Start small, get active on 1 or 2 platforms and once you are comfortable with them, then you can add another.<\/span><\/div>\n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-Tip7-01.png&#8221; alt=&#8221;CoffeeCup-Tip7&#8243; title_text=&#8221;CoffeeCup-Tip3-01&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Recycle Content &#8221; use_icon=&#8221;on&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<div><span>Don\u2019t be afraid to reuse posts (anything older than 6 months is fair game in my book).<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Most people need to see something 3-4 times to remember it.<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Look at your insights to see which posts got the most engagement, those are the posts you want to reuse.<\/span><\/div>\n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-ExtraTip-01.png&#8221; alt=&#8221;CoffeeCup-ExtraTip&#8221; title_text=&#8221;CoffeeCup-Tip3-01&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Work Smarter Everyday&#8221; use_icon=&#8221;on&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<div><span>Start with the hard tasks \u2013 Eat that FROG!<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Plan your day and work in sprints.<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Write To Do Lists.<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Stop Multitasking!<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Take Breaks.<\/span><\/div>\n<\/li>\n<li>\n<div><span><\/span><span>Block off time for yourself. <\/span><\/div>\n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/digitalmediabutterfly.com\/wp-content\/uploads\/2020\/11\/CoffeeCup-WantHelp-01.png&#8221; alt=&#8221;CoffeeCup-WantHelp&#8221; title_text=&#8221;CoffeeCup-Tip3-01&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Can someone just do it for me?&#8221; use_icon=&#8221;on&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>YES!<\/p>\n<p>If you want to visit about how we can help you handle your social media presence, fill out our form at: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitalmediabutterfly.com\/interest\/\">https:\/\/digitalmediabutterfly.com\/interest<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were so honored when The Cen-Tex Hispanic Chamber and The Greater Hewitt Chamber asked us to speak at their Business Technology Briefing this morning.<br \/>\nWe talked about 6 tips to help you work smarter with social media.\u00a0<\/p>\n","protected":false},"author":1315,"featured_media":2784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>We were so honored when <a href=\"https:\/\/wacohispanicchamber.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Cen-Tex Hispanic Chamber<\/a> and <a href=\"https:\/\/hewittchamber.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Greater Hewitt Chamber<\/a> asked us to speak at their Business Technology Briefing this morning.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We talked about 6 tips to help <\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[3,27,43,7,6,82,14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Tips for Working Smarter - Digital Media Butterfly<\/title>\n<meta name=\"description\" content=\"We were so honored when The Cen-Tex Hispanic Chamber and The Greater Hewitt Chamber asked us to speak about working smarter with social media.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmediabutterfly.com\/social-media-tips-for-working-smarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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